This product has recently (June 2015) been rebranded and given a bottle design. It was formerly known as Sauza Blue Silver Tequila. This is their entry-level 100% blue agave line. The focus here is on delivering a 100% blue agave tequila at a modest price point. It is a workhorse tequila that performs best as a cocktail ingredient with a light flavor profile that mixes easily.